Booming Smartphone Market Creates Mobile Claims Opportunities

Insurers and brokers will see more consumers reaching for touch screen mobile devices in 2010.

The market for mobile touch technology set to expand by 97% in 2010, according to new research from Gartner Inc. The research firm forecasts that the mobile devices will account for 58% of all mobile sales globally, and over 80% of the North American market, by 2013.

“As phone capabilities increase, consumers are becoming much more aware of the benefits of touch interfaces, and vendors are responding," Roberta Cozza, a Gartner research analyst, said in a statement outlining the forecast figures March 4.

That boom could spur accompanying tools from the insurance industry.
Several U.S. insurers—including Nationwide, Travelers and Aflac—have already targeted smartphone users with mobile claims apps,

Traveler’s unveiled its latest mobile applications, “Auto Accident Help” and “Quick Connect,” which help policyholders begin the claims process as soon as they have an accident, on March 8.The apps integrate the company’s online reporting system.

“"Immediately after an accident, it is natural to feel unsure about what steps to take and we want to be there to help guide people through the process," said Patrick Gee, Senior Vice President for Travelers Personal Insurance Claims, in a statement accompanying the app launch.

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