Sales Strategies

More bang for your e-buck

Designing and developing effective insurance websites.

7 Design Tips for Superb Sites

Tips and tricks for constructing a client-friendly website.

Web Design Tips for carriers and risk managers

Websites for Insurance Companies

Between Cool and Practical

Technology and social applications do offer a bridge between the cool and practical, with many insurers developing methods to utilize Web 2.0 in their business applications.

Shifting Landscape: Part II

Fresh leadership thinking. Change in distribution. Loss in market share. These are the top three issues for brokers, according to the second annual broker opinion survey, conducted by The French Group and Keal Technology in August 2009. (The first survey, conducted in July 2008, was a joint venture by The French Group and Canadian Insurance Magazine.)

Flexing Our Muscles

A mission to restore consumer confidence in the insurance industry netted a number of positive results, and showed that concentrating on the right message and consistent branding really does have a significant and positive effect.

Are You Selling Insurance Or Building a Business?

Build a “keep-in-touch” contact program to turn one-off customers into clients for life.

Usage Based Insurance

The evolution of an online sales culture prompts technological solutions to highly competitive markets, like auto insurance. As a result, some predict that …

What’s Continuity Planning? Small Biz Owners Unprepared: Survey

Most small business owners in Canada aren’t prepared for unexpected problems like illness, or flooding that can disrupt their business, even though most …

An Advisor’s View: Explaining Auto Purchases, Hidden Costs

Are your clients paying interest on the insurance bundled into their car leases? columnist Stephanie Holmes-Winton shares auto-related advice that insurance brokers …

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Transcontinental Media G.P.