Sales Strategies

Between Cool and Practical

Technology and social applications do offer a bridge between the cool and practical, with many insurers developing methods to utilize Web 2.0 in their business applications.

Shifting Landscape: Part II

Fresh leadership thinking. Change in distribution. Loss in market share. These are the top three issues for brokers, according to the second annual broker opinion survey, conducted by The French Group and Keal Technology in August 2009. (The first survey, conducted in July 2008, was a joint venture by The French Group and Canadian Insurance Magazine.)

Flexing Our Muscles

A mission to restore consumer confidence in the insurance industry netted a number of positive results, and showed that concentrating on the right message and consistent branding really does have a significant and positive effect.

Are You Selling Insurance Or Building a Business?

Build a “keep-in-touch” contact program to turn one-off customers into clients for life.

Usage Based Insurance

The evolution of an online sales culture prompts technological solutions to highly competitive markets, like auto insurance. As a result, some predict that …

What’s Continuity Planning? Small Biz Owners Unprepared: Survey

Most small business owners in Canada aren’t prepared for unexpected problems like illness, or flooding that can disrupt their business, even though most …

An Advisor’s View: Explaining Auto Purchases, Hidden Costs

Are your clients paying interest on the insurance bundled into their car leases? columnist Stephanie Holmes-Winton shares auto-related advice that insurance brokers …

Communication was key after tornadoes: Brokers

The tornadoes that swept through Vaughan and Durham Region in late August have affected every broker differently, but all agree that effective client …

Condo Coverage Must Be Customized to Needs

It’s a strata, condo, flat, co-op or just an apartment.  But for more and more Canadians, it is their home of choice particularly …

Opportunity Knocks: Commercial Players Respond to CI Survey Findings

Canada’s commercial insurance sector has some big opportunities to re-connect with clients and heighten understanding of its products, according to the results of …

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