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Flexing Our Muscles

A mission to restore consumer confidence in the insurance industry netted a number of positive results, and showed that concentrating on the right message and consistent branding really does have a significant and positive effect.

Are You Selling Insurance Or Building a Business?

Build a “keep-in-touch” contact program to turn one-off customers into clients for life.

Insurance Consumers are Wooed by the Web: Accenture

Insurance Consumers are Wooed by the Web: Accenture

Web sales are growing, but brokers still have an edge, says survey

Broker Calls “Not Telemarketing”: IBAO to CRTC

Broker Calls “Not Telemarketing”: IBAO to CRTC

The CRTC should reconsider telemarketing regulations, says the IBAO.

Data Standards Group Highlights Education

Global insurance data standards organization ACORD is ramping up its training, education and compliance efforts to ensure proper implementation.
ACORD (Association for Cooperative Operations Research and …

Harmonized Tax to Help BC Small Business: Report

The combined HST/GST will be a boon to British Columbia’s economy, according to a University of Calgary study that singles out small businesses as one …

Insurers Can Capitalize on Web Customer Service: Poll

Insurers offer consumers a number of ways to connect with them—like phone and web services—but they aren’t doing a very good job of making that …

Beware the Red River, IBC Reminds Those Near Flood Plain

Higher temperatures, combined with early spring run-off, may create higher than average water levels around Manitoba’s Red River, so the Insurance Bureau of Canada (IBC) …

B.C. Brokers Stress Snowmobile Safety

As regulators in British Columbia consider changing snowmobile regulations, brokers who sell off-road vehicle coverage there will keep their own messaging consistent: it’s safer to …

PCS Canada Brings Cat Data North of the Border

A cross-border partnership between a U.S. insurance data group and Toronto-based MSA Research has brought a Canadian version of Property Claims Services to the industry …

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Transcontinental Media G.P.