Unica Insurance, Portage Mutual Insurance remain full partners of BIP

The mission of the BIP is to raise awareness of the insurance broker distribution network.

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Portage Mutual Insurance and Unica Insurance Inc. have both maintained their support of the Broker Identity Program (BIP) at the full partner level.

Launched in 1988, the mission of the BIP is to raise awareness of the insurance broker distribution network and promote the value and professionalism of brokers to consumers, insurers and governments. The program’s centrepiece is the magenta BIPPER logo, a widely recognized symbol representing the choice, advice, and advocacy that brokers bring to their clients.

“We fully appreciate that Unica’s target niche customers, with their more complex insurance needs, are best served by the broker distribution network,” says David Smiley, COO of Unica.

“As insurance products and services continue to increase in complexity, it is vitally important that the consumer has access to proper education and choice surrounding their insurance decisions,” states Portage Mutual president & CEO, John Mitchell. “The best provider of choice and education is an insurance broker.”

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