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Most valued Canadian possession is the home: Allstate | Canadian Insurance
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Most valued Canadian possession is the home: Allstate

Keepsakes and technology are also very significant to Canadians

Most Canadians (88%) say their home is their most valued possession but family keepsakes and personal technology also rank high in significance, according to an Allstate Insurance Company of Canada poll.

Homes are also a major recipient of Canadians’ investments, as 68% of those polled had upgraded their home in the past five years.

“Canadians have a sense of pride in their home because it’s more than just a dwelling. Your home will likely be your largest purchase, the place you raise family and your oasis. [Canadians’] insurance coverage should reflect that,” says Dave MacInnis, vice president of product operations at Allstate Insurance Company of Canada, in a press release.

Leger conducted the poll and found that 78% of respondents named their family heirlooms and keepsakes as being highly important and 42% would opt to save these items first in the event of an emergency, aside from their family members and pets.

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More than half of Canadians (58%) say their personal technology is highly important and 30% would protect their devices in case of an emergency situation.

“For Canadians, our possessions are often more than just the ‘stuff’ we own – they represent our memories, our hobbies, our keepsakes, and the things we worked hard to achieve. There are particular items that are closer to their hearts and those are the items that matter the most,” says MacInnis, vice president of product operations at Allstate Insurance Company of Canada, in a press release.

The survey also asked Canadians what possessions they are saving for in order to purchase. The most popular responses were a vacation for 24% of Canadians; a house for 15%; and a car for 13%.