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Improving the broker profile

Delegates at the second annual Top Broker Summit learned how to better their service and grow their business

The public perception of the insurance broker was one of the common themes discussed at the second annual Top Broker Summit.

The overwhelming consensus from panelists was that insurance brokers don’t have the best reputation—and this needs to change.

“As an industry, we could really improve how we’re seen by the general public,” said Christine Lithgow, president and CEO of Aon Risk Solutions Canada. “We’re still seen as insurance salesmen.”

And to clients, brokers are not often valued as highly as other business advisors.

See: Photos from the event 

“In the industry today, it doesn’t feel like people normally equate us to be on par with their lawyers, or maybe their accountants,” said Martin P. Hughes, chairman and CEO of Hub International.

But events like Superstorm Sandy and the growing appreciation of risk at the corporate level offer brokers new opportunities to demonstrate their true value.

Read: More coverage from the December 2012 issue

Delegates at the second annual summit learned strategies to better their service and thereby grow their business. They heard from industry leaders and clients on what needs to be done to improve the broker profile and take top producers to the next level.

The sold-out event took place November 12, 2012, at the Fairmont Royal York Hotel in Toronto.

For those who missed the conference, the following speaker presentations can be downloaded below.

Keynote Address: Experience, Challenge and Success: The HUB Story

Martin P. Hughes, chairman and CEO, Hub International

More than Just Insurance

Joe Micallef, CEO, FIRST Insurance Funding of Canada

Managing Your Greatest Risk: A Demographic Perspective

Richard Loreto, president, R.A.L. Consulting Limited

Climate Change, Catastrophes and Commercial Property: Part One 

Heather Auld, former associate director, Environment Canada

Climate Change, Catastrophes and Commercial Property: Part Two

David Lapp, manager, WFEO-CEE Secretariat, Engineers Canada


The December 2012 issue of Canadian Insurance Top Broker will feature full conference coverage, including exclusive details from the CEO, CFO and Corporate Counsel panels.

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