High Road Warranty celebrates 1st anniversary
Over 160 brokerages today offer the extended vehicle warranty, sold exclusively through Canadian brokers.
January 27, 2012
Officially launched in late January 2011, High Road Warranty has since been building its network of brokerages, which today includes over 160 brokerage locations across Canada.
“This has been a big year for us,” said Shawn McLaughlin, High Road Warranty’s national marketing manager. “Bringing this first-of-its kind warranty product to the Canadian marketplace has been a very fulfilling undertaking for us. In the course of a year, we’ve essentially seen High Road Warranty develop from a start-up to a national brand.”
High Road Warranty provides a suite of vehicle warranty and used car warranty products that allow Canadian vehicle owners the opportunity to purchase mechanical breakdown protection alongside their annual auto insurance policy. Before High Road Warranty, Canadians have generally only been able to purchase an extended vehicle warranty or used car warranty through their car dealer at the time of their vehicle purchase.
“Building on last year’s notable growth, we plan to further expand our list of Approved Selling Brokerages across Canada to the point where every Canadian driver has the chance to purchase an extended car warranty along with their auto insurance,” stated Shawn McLaughlin. ”There’s a lot of potential and consumer demand for vehicle warranties like ours – we simply need to provide the opportunity for Canadian drivers to purchase them.”
Over the course of their inaugural year, in addition to being the first extended car warranty in the Canadian insurance brokerage marketplace, High Road Warranty also celebrated the release of its first two national advertising campaigns.
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