Aviva Canada establishes corporate social media presence

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Aviva Canada establishes corporate social media presence

Over 3,600 Twitter followers on the Aviva Community Fund page.

January 19, 2012

Building on the strength of its social media presence for the Aviva Community Fund, Aviva Canada has announced the launch of a corporate social media presence. With over 34,000 Facebook likes and 3,600 Twitter followers on the Aviva Community Fund pages, the company has engaged social media users since 2009 with messages about the community improvement competition.

“Social media is an increasingly important way for consumers to get information about things that matter to them personally,” said Debra Ambrose, senior vice president of marketing and sales with Aviva Canada. “We want to lead by example and support our broker partners by providing helpful and timely information they can also share with their customers.”

Aviva Canada will now also use social media to share information such as tips for property protection, safety advice, community investment, catastrophe/emergency contact info, career postings, product updates and customer interaction stories. Corporate pages for the company have been established on leading sites Twitter, Facebook and LinkedIn. Aviva Canada has also launched a blog on the homepage of www.AvivaCanada.com.